To travel is more than embarking on a journey… It is to be engaged in meaningful ways, and to be enriched through adventure.
LuxuryHunt is an online luxury travel and lifestyle portal featuring a carefully curated selection of ongoing exceptional travel adventures. We are re-interpreting luxury based on today's lifestyle, with the kind of knowledge that can only be gained from first-hand experiences, and showcasing the small touches that make a world of difference.
Our accommodation collections comprise only the very best hotels and resorts in a particular location. These recommendations are tried and tested from a shortlist based on our personal experiences and from a like-minded network of world travelers. Beyond hotels and resorts, Luxury Hunt provides rare insights into a location, from fine dining and shopping to leisure activities and cultural experiences that continue to stir the embers of wanderlust.
Every place, and everyone you meet along the way, has a story to tell. This is the LuxuryHunt story, captured with stunning images and retold through our own eyes.
To LIVE a meaningful life through enriching experiences.
To LOVE with an unrelenting passion – the things, places, cultures and people we encounter along the way.
To TRAVEL and be a collector of inspiring adventures that fuel our growth on all levels.
Widely regarded as one of the pioneers of the online travel business in Asia, Sii co-founded and later led Asia Web Direct (AWD) as company CEO in the early 1990s. The group's stable of high-profile travel sites includes Bangkok.com, Phuket.com and LateStays.com, which were acquired by Australia-based Wotif.com Holdings Limited (later acquired by Expedia Inc. in 2014). Sii stayed on as executive general manager of the Asian business unit until her departure to pursue new ventures in 2010.
Unsurprisingly, Sii has a serious case of the travel bug despite her fear of flying! Whether it’s plugging into an exotic new destination to experience its culture, cuisine and meet the local people; or chilling out under the tropical sun, she believes that no plan is the best plan when it comes to embarking on a journey.
From getting lost on a remote island in the Lesser Sunda Islands in Indonesia to finding herself at a thermal resort in the Swiss Alps, Sii’s addiction to the road is guided by the passionate belief that “Travel is the only thing you buy that makes you richer.”
A Phuket girl by birth, Sii stays connected to her island roots and beyond her hometown, can often be found at a beach club where she enjoys sand, sea, and socializing. When she is not counting her lucky stars that she's doing what she loves, Sii is “home” – either in Phuket, Bangkok, or Zurich– and counting down the days to her next adventure where she can become just another nameless experience-seeker on the hunt for inspirations.
LuxuryHunt’s content all-rounder is a multi-tasker par excellence. Her professional experience in marketing, journalism and copywriting have prepared her for the gargantuan task of coordinating everything and anything to do with LuxuryHunt.com and 100 Best, where she is behind the scenes, ever ready with an email or excel file. Need something? Just ask Rachel.
Having been charged with untangling the LuxuryHunt founder’s thoughts and putting them into words, Tina now has the inside track on seeing the world through Sii’s eyes. The writer and former hotel PR director doubles up as both contributor to 100 Best and curator to the LuxuryHunt collection.
All of the original photography on the website and in 100 Best can be credited to Zuphachai – or Thum as he's known to friends - a skilled artisan of expressing a thousand words in one inspired image. In addition to all the through-his-eyes image captures, he ensures that everything you see reflects what LuxuryHunt is all about.
One man's font is another man's wand, and Thom, as he's known, is a seasoned graphic designer, brander, and an expert at translating the intangible into typography, shapes and colors. When not staring at the screen or making noice with white space, he's peering through lenses in pursuit of yet more visual aesthetics with photography.
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